How Print Catalogs Can Boost Sales in Your Online Store
Before the Internet, consumers had to actually leave the house to shop. They would head to malls and local department stores, wandering aisles to get an idea of what items were available. They might...
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The Secret Sauce Your Segmentation Efforts Are Missing
How’s your list looking these days? Don’t tell me you don’t have one. And please, don’t say it isn’t segmented. Ecommerce thrives on a healthy mailing list, one that can convert like mad. A 2014...
View ArticleEmail Personalization: How to Transform Your Stale Email Campaigns
Email marketing. In eCommerce circles, email marketing is a crucial top-of-funnel marketing tool, so it’s important to make sure that every subscriber email is produced correctly. Some say that email...
View ArticleTestimonials: Your Customer-Sourced Retailer Proof Of Concept
Before the age of online reviews, there were the days of the good-old-fashioned testimonial. You probably remember those: They were the little paragraphs that averaged 3-4 sentences long, unless you...
View ArticleSurveys: How to Grow Your Company Via Customer Data
Remember when you were in grade school or high school? You attended school and participated in certain activities for a designated period of time. After periodic intervals, you received a report card...
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25 Email Marketing Tips You Can Steal & Use Today (Part 2)
(Psst – if you haven’t read part one of this serious, you can do that here!) In part two we’re going to waste no time and dive straight into sharing some crazy effective email marketing tips that you...
View ArticleLoyalty Programs: Are They Honestly A Waste Of Time And Money?
Loyalty programs are used in almost every industry imaginable, and they’re certainly used in the retail industry. Loyalty programs encourage increased spending from consumers, promote increased brand...
View ArticleHow to Use Fan Enthusiasm to Boost Sales
As ecommerce marketers, you’re constantly brainstorming ways to boost your sales conversions and generate more revenue. After all, both functions are the lifeblood of keeping your online retail...
View Article3 CTAs You’ll Want To Use Now! (And Why)
Would you rather your site visitor get to the end of your carefully-crafted sales copy, only to open up another website tab and forget all about your hot offer? Probably not. Chances are you’d rather...
View Article4 Effective Tactics to Convert New Customers
In a retail market that’s crowded to the point of bursting, converting new customers is no easy task. Consumers are getting hundreds of emails a day from brands all across the country, each imploring...
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